Nuriye Arslan Traditional Flavors with Natural Production!
A Woman Contributing to Home Economy with Local Products
Nuriye Arslan contributes to the home economy and the education of her children by producing local foods such as pepper paste, tomato paste, olive oil and bread with additives. Nuriye, who has been earning income by producing at home for 12 years, started her business by selling to her friends and acquaintances. With her children studying outside the city and her local products being appreciated, she increased her sales. Her products spread by word of mouth and she started to receive orders outside the city.
“My customers were teachers. I was getting new orders through them. I was sending products such as tomato paste, olives, olive oil to different provinces. In the winter months, I was making pastries such as katikli bread and tandoori bread on order. In this way, my customer circle expanded considerably.”
The earthquake also had a major impact on Nuriye’s business. It caused her sales to stop and her income to decrease. But she did not give up. After the earthquake, she tried to get back to her business and started production again. She tried to keep her business alive by producing as she received orders. She needed a dough machine to produce more and to improve her business. To this end, she applied to several projects and discovered the support of MaviKalem.
“I had never heard back from any of the projects I applied for, so I didn’t have much hope when I applied for your project. But I was very happy when you got back to me and especially when I saw the dough machine you provided for me to make bread. This machine really made my work easier and increased my production.”
Nuriye , who increased her income by producing more products thanks to the dough machine she bought, contributes to the home economy and supports her children’s education with her earnings . Despite her health problems, she does not give up her job and continues to produce. Nuriye, who previously sold only to her own circle, wants to reach a wider audience by increasing her production thanks to the dough machine. She is preparing to take her business to the digital world! She will soon open her Instagram account and promote her products on social media.
We will share Nuriye’s address when her account goes live. Thus, those who have not yet tasted her handcrafted flavors will be able to access her products directly. As traditional flavors meet the modern world, Nuriye’s labor will receive the value it deserves!
“It is very valuable for women to work and earn their own income. When we earn our own money, we can spend it freely. That’s why we should never give up and stand on our own feet.”